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73
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Author
Cardoso, M. G. M. S.
(1)
Lindeza, A. C. A.
(1)
Loureiro, S. M. C.
(1)
Marques, S. H.
(1)
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Subject
Loyalty
(2)
Brand awareness
(1)
Consumer behaviour
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(1)
Loyalty programs
(1)
Online banking brand equity
(1)
Online benefits
(1)
Perceived quality
(1)
Relationship marketing
(1)
Satisfaction
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2017
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2013
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Subject:
Loyalty
Language:
Inglés
Document Type:
Artículo
Year:
2017
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Title:
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Author:
Marques, S. H.
/
Cardoso, M. G. M. S.
/
Lindeza, A. C. A.
Language:
Inglés
Repository:
73
Subject:
Consumer behaviour
/
Loyalty
/
Loyalty programs
/
Relationship marketing
/
Satisfaction
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
Author:
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Online banking brand equity
/
Trust
/
Loyalty
/
Perceived quality
/
Brand awareness
/
Online benefits
Acceder
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