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Subject: Lovemark Subject: Compromiso organizacional Subject: Afecto

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Title: Evolución y posicionamiento de Inca Kola como lovemark peruana, creando lealtad mas allá de la razón.
Author: González Martínez, María Angélica
Language: Español
Repository: 40
Subject: Compromiso / Afecto / Consumidores / Comunicación / Atributos / Lovemark / lovemark / commitment / affection / consumers / attributes / communication / Lealtad del consumidor / Compromiso organizacional / Mercadeo

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