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Subject: Local development Document Type: Tesis Year: 2013

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Title: Determinantes da percepção da personalidade da marca: uma aplicação à marca regional Açores
Author: Cardoso, Isa Alexandra do Santos
Language: Portugués
Repository: 73
Subject: Personalidade da marca / Marca regional / Local / Confiança na marca / Região de origem / Experiência da marca / Brand personality / Local brand / Brand trust / Region of origin / Brand experience

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