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Repository
73
(3)
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Author
Constantino, Micaela Andreia Cabral
(1)
Fernando, João Tavares
(1)
Guerreiro, Carolina Vasconcelos Marcelino Loia
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Lealdade
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M31
(2)
Behavior loyalty
(1)
Brand equity
(1)
Brand loyalty
(1)
Comportamento
(1)
Consumidor
(1)
Customer
(1)
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2019
(3)
2020
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2022
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Tesis
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Subject:
Lealdade
Year:
2019
Year:
2020
Language:
Inglés
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Title:
What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author:
Guerreiro, Carolina Vasconcelos Marcelino Loia
Language:
Inglés
Repository:
73
Subject:
Customer
/
Behavior loyalty
/
Pingo Doce
/
Consumidor
/
Comportamento
/
Lealdade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can social media influence customers loyalty
Author:
Constantino, Micaela Andreia Cabral
Language:
Inglés
Repository:
73
Subject:
Social media
/
Loyalty
/
Relationship
/
Interaction
/
Redes sociais
/
Lealdade
/
Relações
/
Interação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of loyalty in private label consumer based brand equity
Author:
Fernando, João Tavares
Language:
Inglés
Repository:
73
Subject:
Retail
/
Private labels
/
Brand equity
/
Brand loyalty
/
Retalho
/
Marcas brancas
/
Lealdade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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