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73 (2)

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Author

Fernando, João Tavares (1)
Mateus, Joana Silva (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Lealdade (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M30 (2)
ActivoBank (1)
Banking sector (1)
Brand equity (1)
Brand loyalty (1)
Confiança (1)
Corporate reputation (1)

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2019 (2)
2020 (2)

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Tesis (2)

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Inglés (1)
Portugués (1)

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Subject: Lealdade Subject: M30 Document Type: Tesis Year: 2019 Year: 2020

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Title: The role of loyalty in private label consumer based brand equity
Author: Fernando, João Tavares
Language: Inglés
Repository: 73
Subject: Retail / Private labels / Brand equity / Brand loyalty / Retalho / Marcas brancas / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: O impacto da reputação corporativa na confiança, satisfação e lealdade dos clientes bancários: comparação entre as marcas Activobank e Millennium BCP
Author: Mateus, Joana Silva
Language: Portugués
Repository: 73
Subject: Reputação corporativa / Confiança / Satisfação / Lealdade / Switching costs / Setor bancário / ActivoBank / Millennium bcp / Corporate reputation / Trust / Satisfaction / Loyalty / Banking sector / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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