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73 (1)

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Fernando, João Tavares (1)

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Brand equity (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Lealdade Subject: M30 Document Type: Tesis Year: 2019 Language: Inglés

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Title: The role of loyalty in private label consumer based brand equity
Author: Fernando, João Tavares
Language: Inglés
Repository: 73
Subject: Retail / Private labels / Brand equity / Brand loyalty / Retalho / Marcas brancas / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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