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73 (4)

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Author

Constantino, Micaela Andreia Cabral (1)
Fernando, João Tavares (1)
Guerreiro, Carolina Vasconcelos Marcelino Loia (1)
Mateus, Joana Silva (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (4)
Lealdade (4)
M Business administration and business economics - Marketing - Accounting - Personnel economics (4)
Loyalty (2)
M30 (2)
M31 (2)
ActivoBank (1)
Banking sector (1)
Behavior loyalty (1)
Brand equity (1)

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2019 (4)
2020 (4)
2022 (2)

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Tesis (4)

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Inglés (3)
Portugués (1)

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Subject: Lealdade Document Type: Tesis Year: 2019

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Title: What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author: Guerreiro, Carolina Vasconcelos Marcelino Loia
Language: Inglés
Repository: 73
Subject: Customer / Behavior loyalty / Pingo Doce / Consumidor / Comportamento / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: How can social media influence customers loyalty
Author: Constantino, Micaela Andreia Cabral
Language: Inglés
Repository: 73
Subject: Social media / Loyalty / Relationship / Interaction / Redes sociais / Lealdade / Relações / Interação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: The role of loyalty in private label consumer based brand equity
Author: Fernando, João Tavares
Language: Inglés
Repository: 73
Subject: Retail / Private labels / Brand equity / Brand loyalty / Retalho / Marcas brancas / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: O impacto da reputação corporativa na confiança, satisfação e lealdade dos clientes bancários: comparação entre as marcas Activobank e Millennium BCP
Author: Mateus, Joana Silva
Language: Portugués
Repository: 73
Subject: Reputação corporativa / Confiança / Satisfação / Lealdade / Switching costs / Setor bancário / ActivoBank / Millennium bcp / Corporate reputation / Trust / Satisfaction / Loyalty / Banking sector / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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