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Subject: Launch Year: 2010 Language: Portugués

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Title: O lançamento de Vitaminwater em Portugal
Author: Alves, Margarida Távora
Language: Portugués
Repository: 73
Subject: Marca / Bebidas refrescantes / Lançamento de produto / Diferenciação / Brand / Soft Drinks / Launch / Differentiation

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Title: Análise nas 4 vertentes do marketing-mix no lançamento do Alfa Romeo Mito
Author: Fernandes, Artur Jorge
Language: Portugués
Repository: 73
Subject: Indústria automóvel / Marketing Mix / Lançamento / Estratégias / Car industry / Launch / Strategy

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