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73
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Moreira, André Augusto Tavares de Mello Soalheira
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Lago do Café
Subject:
Coffee
Document Type:
Tesis
Language:
Inglés
Year:
2016
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Title:
CSR coffee brand value: a retailers perspective
Author:
Moreira, André Augusto Tavares de Mello Soalheira
Language:
Inglés
Repository:
73
Subject:
Social responsibility
/
Coffee
/
Fair trade
/
Brand equity
/
Gestão de marketing
/
Responsabilidade social das empresas
/
Valor da marca
/
Café
/
Comércio equitativo
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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