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Repository
73
(3)
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Author
Drouet, Manon Clémentine Jeanne
(1)
Li Jun
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
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Subject
L Industrial organization
(3)
L66
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
M31
(2)
Marketing de vinhos
(2)
China
(1)
Comportamento do consumidor
(1)
Comunicação estratégica
(1)
Consumer engagement
(1)
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2018
(3)
2019
(3)
2020
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2022
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Inglés
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Subject:
L66
Year:
2019
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Title:
Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeaux
Author:
Drouet, Manon Clémentine Jeanne
Language:
Inglés
Repository:
73
Subject:
Consumer engagement
/
Customer experience
/
Experiential marketing
/
Integrated marketing communication
/
Wine appellation
/
Marketing de vinhos
/
Turismo
/
Consumidor
/
Comunicação estratégica
/
Estudo de casos
/
Trabalho de projeto
/
França
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Complementary resources, entry mode and the performance of diversified subsidiaries: empirical research based on China National Tobacco Corporation
Author:
Li Jun
Language:
Inglés
Repository:
73
Subject:
Regulation
/
China
/
Tobacco Industry
/
Gestão da produção
/
Indústria
/
Tabaco
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L66
/
M0
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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