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Title: The impact of intangibles on the performance of the major technological companies in the worldAuthor: Ferreira, Catarina Filipa PitauLanguage: InglésRepository: 73Subject: Intangibles / Intellectual capital / Business performance / Technological sector / Capital intelectual / Economia do conhecimento / Performance / Empresa / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / G30 / L25 / M41 / G Financial economics / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performanceAuthor: Castilho, Rodrigo VieiraLanguage: InglésRepository: 73Subject: Digital marketing / Marketing metrics / Marketing performance measurement / ROI marketing / Marketing digital / Performance / Medição / Empresa / Estratégia empresarial / Análise técnica / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L25 / M13 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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