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Title: The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of InstagramAuthor: Loureiro, S. M. C. / Sarmento, E. M.Language: InglésRepository: 73
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Title: Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pagesAuthor: Pinto, L. / Loureiro, S. M. C. / Rita, P. / Sarmento, E. M.Language: InglésRepository: 73Subject: Online relationships / Websites / Facebook / Instagram / Social media
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Title: An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tacticsAuthor: Mueller, Margaux JulieLanguage: InglésRepository: 73Subject: Digital marketing / Social media / Storytelling and informational strategy / Creative tactics / Marketing digital / Redes sociais / Estratégia de narrativa e informação / Táticas criativas / Publicidade / Instagram / Engagement / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of social media on consumer behaviourAuthor: Morgadinho, Ana Rita PiresLanguage: InglésRepository: 73Subject: Cosmetic industry / Online communities / Instagram / YouTube / Netnography / Indústria cosmética / Comunidades online / Netnografia / Marketing / Rede social / Comunicação / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Y40 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Y Miscellaneous categories
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Title: The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammersAuthor: Costa, Inês Oliveira Milheiro daLanguage: InglésRepository: 73
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