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73
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Amorim, M.
(1)
Araya-Castillo, Luis
(1)
Baby Moreno, Jaime
(1)
Crespo de Carvalho, J.
(1)
Escobar-Farfan, Manuel Antonio
(1)
Giraldo Cardona, Claudia Marcela
(1)
Loureiro, S. M. C.
(1)
López Célis, Diana María
(1)
Machado, M. L.
(1)
Magalhães, A.
(1)
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Marketing
(8)
Brand
(1)
Brand Personality
(1)
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Business Schools
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(1)
CSFs
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Chile
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Chile.
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Subject:
Inbound Marketing
Document Type:
Artículo
Year:
2015
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1-8 from
8
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Title:
Satisfaction with higher education: critical data for student development?
Author:
Machado, M. L.
/
Silva, R.
/
Magalhães, A.
/
Sá, M. J.
Language:
Inglés
Repository:
73
Subject:
Higher education policy/development
/
Marketing
/
Student experience
/
Student to staff feedback
/
Widening access/participation
Acceder
Title:
Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author:
Crespo de Carvalho, J.
/
Sequeira, L.
Language:
Inglés
Repository:
73
Subject:
Conflict
/
Cooperation
/
Distribution
/
Marketing
/
Multiple channels
/
Port wine
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Addressing environmental, financial and social sustainability in the management of higher education quality
Author:
dos Santos Martins, H.
/
Loureiro, S. M. C.
/
Amorim, M.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Recruitment
/
Financial management
/
Quality assurance
/
Student retention
/
Faculty development
/
Course design
/
Pedagogy
/
Institutions of higher education
/
Service quality
/
Environmental sustainability
/
Financial sustainability
/
Social sustainability
/
Quality management
/
Higher education quality
/
Literature review
/
Critical success factors
/
CSFs
Acceder
Title:
El consumo socialmente responsable en el mercado colombiano / The socially responsible consumption in the Colombian market
Author:
Pascual del Riquelme Martínez, María Isabel
/
Peñalosa Otero, Mónica Eugenia
/
López Célis, Diana María
Language:
Español
Repository:
75
Subject:
Consumo responsable
/
Responsabilidad social
/
Mercadeo
/
Comunicación
/
Mercado colombiano
/
Responsible Consumption
/
Social Responsibility
/
Marketing
/
Communication
/
Colombian Market.
Acceder
Title:
Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente / Competitive analysis by automotive repair shops, using customer perceived value
Author:
Baby Moreno, Jaime
/
Uribe Arango, Juan Fernando
Language:
Español
Repository:
15
Subject:
Marketing
/
customer perceived value
/
cpv
/
competitive analysis
/
market opportunities
/
automotive repair and maintenance shops
/
vehicles
/
M31
/
L62
/
valor percibido por el cliente
/
vpc
/
análisis competitivo
/
oportunidades de mercado
/
taller automotriz
/
vehículos
Title:
Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo / Brand personality of Business Schools in Chile: Model proposal
Author:
Araya-Castillo, Luis
/
Escobar-Farfan, Manuel Antonio
Language:
Español
Repository:
15
Subject:
Marketing
/
Brand Personality
/
Business Schools
/
Theoretical Model
/
Personality Traits
/
Chile
/
Personalidad de Marca
/
Escuelas de Negocios
/
Modelo Teórico
/
Rasgos de Personalidad
/
Chile.
/
M300
/
M310 y M370
Title:
Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce
Author:
Sánchez Casado, Noelia
/
Giraldo Cardona, Claudia Marcela
Language:
Español
Repository:
72
Subject:
Marcas
/
Redes sociales
/
Social commerce
/
Marketing
/
Social network sites
/
Brands
Acceder
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