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Hofrichter, Jannick
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Subject:
IMC
Subject:
M16
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2019
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73
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Title:
In-company project: an integrated communication plan to increase the usage of the e-floater sharing service in Lisbon
Author:
Hofrichter, Jannick
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
B2C marketing
/
IMC
/
Shared mobility
/
Electric micro scooter
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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