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Subject: Hofstede Repository: 73

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Title: Apply Hofstede’s national cultural dimension theory to analyze chinese tourist behaviors in Portugal tourism
Author: Xiaomei, Huang
Language: Inglés
Repository: 73
Subject: Hofstede / Cross-cultural study / Tourist behavior / Tourism economy / Teorias da cultura / Turismo / Comportamento / Economia do turismo / Domínio/Área Científica::Ciências Sociais

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Title: Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author: Guftométros, Myron
Language: Inglés
Repository: 73
Subject: Cross-cultural / Hofstede / Social media marketing / Consumer behavior / Engagement / Marketing / Meios de comunicação de massas / Rede social / Diferença cultural / Comportamento do consumidor / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Employer brand image in an international context – a comparison between Germany and Portugal
Author: Luchtenveld, Anne Charlotte
Language: Inglés
Repository: 73
Subject: Culture / Hofstede / Employer branding / Nationality / Cultura / Marca empregador / Nacionalidade

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