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Repository
73
(9)
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Author
Folgosa, João David de Meira Coelho Mateus
(1)
Godinho, Catarina Maria Jorge
(1)
Lázaro, Miguel José Sousa
(1)
Martins, Miguel Ângelo
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
Pinote, Ana de Noronha
(1)
Santos, Daniel Loivos dos
(1)
Silva, Raquel da Fonte Barata da
(1)
Sousa, Rita Lourenço de
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(9)
M31
(9)
Portugal
(9)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(8)
Comportamento do consumidor
(4)
L Industrial organization
(4)
M37
(3)
Marketing
(3)
Millennials
(3)
Trabalho de projeto
(3)
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Year
2019
(9)
2018
(5)
2020
(5)
2021
(2)
2022
(1)
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Tesis
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Inglés
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Your search
Subject:
História de Portugal
Subject:
M31
Year:
2019
Language:
Inglés
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1-9 from
9
results
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Title:
Digital marketing plan for the Portuguese Family Businesses Association
Author:
Lázaro, Miguel José Sousa
Language:
Inglés
Repository:
73
Subject:
Digital marketing
/
Nonprofit organizations
/
Family businesses
/
Social media
/
Marketing digital
/
Organização sem fins lucrativos
/
Empresa familiar
/
Rede social
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L31
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior
Author:
Godinho, Catarina Maria Jorge
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Millennials
/
Theory of planned behavior
/
Motivation
/
Buying behavioral intention
/
Marketing ambiental
/
Comportamento
/
Gestão
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry
Author:
Silva, Raquel da Fonte Barata da
Language:
Inglés
Repository:
73
Subject:
Tourism
/
Travel behavior
/
Technological (social media) innovation
/
Co-creation
/
Turismo
/
Comportamento de viagem
/
Inovação tecnológica (redes sociais)
/
Cocriação
/
Marketing turístico
/
Indústria do turismo
/
Rede social
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
O32
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
How to turn innovative startups into successful businesses: the case of Techperks
Author:
Sousa, Rita Lourenço de
Language:
Inglés
Repository:
73
Subject:
Technology
/
Internet of things
/
Innovation
/
Business strategy
/
Entrepreneurship
/
Retailing
/
Marketing strategy
/
Tecnologia
/
Internet das coisas
/
Inovação
/
Empreendorismo
/
Estratégia de negócio
/
Venda a retalho
/
Estratégias de marketing
/
Marketing
/
Startup
/
Performance
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
L81
/
O31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Benefits of maintenance management software: a study on Portuguese market
Author:
Folgosa, João David de Meira Coelho Mateus
Language:
Inglés
Repository:
73
Subject:
Maintenance
/
Maintenance management software
/
CMMS
/
Benefits management
/
Gestão da manutenção
/
Software
/
Tecnologia
/
Empresa
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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