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Title: Digital marketing plan for the Portuguese Family Businesses AssociationAuthor: Lázaro, Miguel José SousaLanguage: InglésRepository: 73Subject: Digital marketing / Nonprofit organizations / Family businesses / Social media / Marketing digital / Organização sem fins lucrativos / Empresa familiar / Rede social / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L31 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Portuguese millennials and green buying behavioral intentions: application of the theory of planned behaviorAuthor: Godinho, Catarina Maria JorgeLanguage: InglésRepository: 73Subject: Green marketing / Millennials / Theory of planned behavior / Motivation / Buying behavioral intention / Marketing ambiental / Comportamento / Gestão / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The mediating role of entrepreneurship and new product development on customer satisfactionAuthor: Lopes, Susana Cristina AlmeidaLanguage: InglésRepository: 73Subject: Entrepreneurship / New product development / Innovativeness / Relational capital / Customer satisfaction / Empreendedorismo / Desenvolvimento de novos produtos / Orientação para a inovação / Capital relacional / Satisfação do cliente / Gestão de empresas / Marketing de produtos / Inovação / Avaliação do desempenho / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industryAuthor: Silva, Raquel da Fonte Barata daLanguage: InglésRepository: 73Subject: Tourism / Travel behavior / Technological (social media) innovation / Co-creation / Turismo / Comportamento de viagem / Inovação tecnológica (redes sociais) / Cocriação / Marketing turístico / Indústria do turismo / Rede social / Comportamento do consumidor / Satisfação do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L83 / M31 / O32 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: How to turn innovative startups into successful businesses: the case of TechperksAuthor: Sousa, Rita Lourenço deLanguage: InglésRepository: 73Subject: Technology / Internet of things / Innovation / Business strategy / Entrepreneurship / Retailing / Marketing strategy / Tecnologia / Internet das coisas / Inovação / Empreendorismo / Estratégia de negócio / Venda a retalho / Estratégias de marketing / Marketing / Startup / Performance / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / L81 / O31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization / O Economic development, innovation, technological change, and growth
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Title: New trends in store atmosphere: an application to the banking sectorAuthor: Simões, Mafalda dos SantosLanguage: InglésRepository: 73Subject: Store atmosphere / Future trends / Banking / Customer experience / Marketing de serviços / Sector bancário / Ambiente / Inovação tecnológica / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / O3 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Benefits of maintenance management software: a study on Portuguese marketLanguage: InglésRepository: 73Subject: Maintenance / Maintenance management software / CMMS / Benefits management / Gestão da manutenção / Software / Tecnologia / Empresa / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M15 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectivenessAuthor: Pinote, Ana de NoronhaLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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