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Subject: Greenwashing Year: 2019

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Title: El Greenwashing usado por el sector empresarial en Bogotá y su influencia en el consumidor adulto
Author: Alvarado Niño, José Humberto
Language: Español
Repository: 68
Subject: Greenwashing / Consumidor / Publicidad Engañosa / Economía Conductual / Lavado Verde / Bienes de consumo / Psicología de la publicidad / Ética / Responsabilidad

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Title: Creating legitimacy for climate accounting in business: determinants of internal carbon pricing
Author: Bento, N. / Gianfranco Gianfrate
Language: Inglés
Repository: 73
Subject: Legitimacy / Corporate / Environmentalism / Carbon accounting / Internal carbon price / Greenwashing

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Title: The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement
Author: Pacheco, Mariana Gomes
Language: Inglés
Repository: 73
Subject: Green marketing / Greenwashing / Green trust / Green word-of-mouth / Green purchasing intentions / Consumer brand engagement / Product involvement / Marketing verde / Word-of-mouth verde / Intenções de compra verde / Confiança verde / Engagement do consumidor / Envolvimento com o produto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M14 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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