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Repository
73
(2)
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Author
Bento, N.
(1)
Gianfranco Gianfrate
(1)
Pacheco, Mariana Gomes
(1)
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Subject
Greenwashing
(2)
Carbon accounting
(1)
Confiança verde
(1)
Consumer brand engagement
(1)
Corporate
(1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(1)
Engagement do consumidor
(1)
Environmentalism
(1)
Envolvimento com o produto
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Green marketing
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2019
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2018
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2022
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Subject:
Greenwashing
Repository:
73
Language:
Inglés
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Title:
Creating legitimacy for climate accounting in business: determinants of internal carbon pricing
Author:
Bento, N.
/
Gianfranco Gianfrate
Language:
Inglés
Repository:
73
Subject:
Legitimacy
/
Corporate
/
Environmentalism
/
Carbon accounting
/
Internal carbon price
/
Greenwashing
Acceder
Title:
The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement
Author:
Pacheco, Mariana Gomes
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Greenwashing
/
Green trust
/
Green word-of-mouth
/
Green purchasing intentions
/
Consumer brand engagement
/
Product involvement
/
Marketing verde
/
Word-of-mouth verde
/
Intenções de compra verde
/
Confiança verde
/
Engagement do consumidor
/
Envolvimento com o produto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M14
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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