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Hallouin, Manon Marie Margaux
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Subject:
Globalisation
Subject:
Consumers
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Title:
The impact of brand portfolio management on the identification process of sport consumers
Author:
Hallouin, Manon Marie Margaux
Language:
Inglés
Repository:
73
Subject:
Marketing desportivo
/
Comportamento do consumidor
/
Identidade de marca
/
Gestão de carteiras
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Globalização
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Patrocínio
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Consumers
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Sport industry
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Brand identity
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Identification
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Portfolio management
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Globalisation
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Sponsorship
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Customer experience
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Loyalty
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