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73 (2)

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Lomba, Carlos Manuel Fonseca (1)
Silva, Ana Rita Fernandes da (1)

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Marketing (2)
Brand framework (1)
Brand marketing (1)
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Subject: Gestão de Marca Subject: Marketing Year: 2015 Year: 2014 Document Type: Tesis

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Title: ABC retail caso pedagógico de negociação comercial
Author: Lomba, Carlos Manuel Fonseca
Language: Portugués
Repository: 73
Subject: Gestão / Negociação comercial / Direção comercial / Estratégias de negociação / Comunicação / Management / Business negotiation / Sales management / Negotiation strategies / Marketing / Communication

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Title: City branding: Lisboa
Author: Silva, Ana Rita Fernandes da
Language: Portugués
Repository: 73
Subject: Marca / Marketing / Marketing turístico / Estratégia de marca / Destination branding / City branding / Brand framework / Região Lisboa / Brand marketing / Tourism marketing / Brand strategy / Lisbon

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