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Godinho, Catarina Maria Jorge
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Buying behavioral intention
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Green marketing
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Gestão bancária
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Comportamento do consumidor
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Title:
Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior
Author:
Godinho, Catarina Maria Jorge
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Millennials
/
Theory of planned behavior
/
Motivation
/
Buying behavioral intention
/
Marketing ambiental
/
Comportamento
/
Gestão
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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