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73
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Cereja, Catarina Gomes
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Brand trust
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Food retail
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Geração
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Indústria alimentar
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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M14
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Subject:
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Subject:
M14
Repository:
73
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2018
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Title:
Effects of corporate social responsibility in Portuguese food retail own brands' trust: Millennials vs. Generation X perceptions
Author:
Cereja, Catarina Gomes
Language:
Inglés
Repository:
73
Subject:
Social corporate responsibility
/
Brand trust
/
Generations
/
Food retail
/
Responsabilidade social das empresas
/
Indústria alimentar
/
Venda a retalho
/
Marca
/
Geração
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M14
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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