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73 (1)

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Cereja, Catarina Gomes (1)

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Brand trust (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Food retail (1)
Generations (1)
Geração (1)
Indústria alimentar (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Generations Subject: M14 Repository: 73 Language: Inglés

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Title: Effects of corporate social responsibility in Portuguese food retail own brands' trust: Millennials vs. Generation X perceptions
Author: Cereja, Catarina Gomes
Language: Inglés
Repository: 73
Subject: Social corporate responsibility / Brand trust / Generations / Food retail / Responsabilidade social das empresas / Indústria alimentar / Venda a retalho / Marca / Geração / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M14 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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