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73 (1)

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Lindo, Maria Vitória Sá Quental de Melo (1)

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Comportamento do consumidor (1)
Consumer motivations (1)
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Indústria de produtos de luxo (1)
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Subject: Gender Subject: Marca Document Type: Tesis Year: 2017 Language: Inglés

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Title: How gender affects the buying-decision process among consumers of luxury goods
Author: Lindo, Maria Vitória Sá Quental de Melo
Language: Inglés
Repository: 73
Subject: Luxury brands / Gender / Purchase intention / Consumer motivations / Comportamento do consumidor / Motivação do consumidor / Marca / Indústria de produtos de luxo / Género / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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