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73
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Author
Branco, Madalena Piano de Abreu Castelo
(1)
Monteiro, Inês Feijóo Leite
(1)
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Subject
Gelados
(2)
Ice cream
(2)
Branding
(1)
Customer loyalty
(1)
Desenvolvimento de estratégias
(1)
Fidelização dos clientes
(1)
Food marketing
(1)
Marcas
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Marketing alimentar
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Marketing boca-a-boca
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2011
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Subject:
Gelados
Document Type:
Tesis
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Title:
Marketing boca-a-boca, fidelização de clientes e preço: o caso da geladaria Santini
Author:
Monteiro, Inês Feijóo Leite
Language:
Portugués
Repository:
73
Subject:
Gelados
/
Marketing boca-a-boca
/
Fidelização dos clientes
/
Preço
/
Ice cream
/
Word of mouth marketing
/
Customer loyalty
/
Price
Acceder
Title:
Being traditional in the global: Santini case study
Author:
Branco, Madalena Piano de Abreu Castelo
Language:
Inglés
Repository:
73
Subject:
Marcas
/
Marketing alimentar
/
Desenvolvimento de estratégias
/
Gelados
/
Branding
/
Food marketing
/
Strategic development
/
Ice cream
Acceder
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