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Title:
Gama Long Tail: alavancagem para o reconhecimento da Worten como especialista e aumento de vendas no canal tradicional
Author:
Trigo, Mariana Gonçalves
Language:
Portugués
Repository:
73
Subject:
Gestão do produto
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Mercado electrónico
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Preços
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Estratégia empresarial
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Estudo de casos
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Long Tail
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Omnichannel
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Product management
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Case study
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Eletronic retail
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Online channel
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Positioning
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ROPO
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