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Germanaud, Chloé
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Subject:
Género
Subject:
Marketing
Year:
2015
Repository:
73
Document Type:
Tesis
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Title:
Men and women's attitudes towards the use of gender marketing in advertising and communication
Author:
Germanaud, Chloé
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Estratégias de comunicação
/
Género
/
Comportamento do consumidor
/
Publicidade
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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