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Repository
73
(5)
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Author
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Oliveira, Diogo Matos dos Santos de Magalhães
(1)
Ramos, João Paulo Duarte
(1)
Ribeiro, Luís Alexandre Ferreira
(1)
Simão, Luis Filipe Teixeira
(1)
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Subject
Futebol
(5)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Football
(2)
Patrocínio
(2)
Portugal
(2)
Abordagem de híperredes multinível
(1)
Análise do desempenho desportivo
(1)
Análise social de redes
(1)
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Year
2020
(5)
2019
(3)
2017
(2)
2018
(1)
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Document Type
Tesis
(5)
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Inglés
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Subject:
Futebol
Year:
2020
Language:
Inglés
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5
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Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Foreign investment as a catalyst for performance: a research applied to professional football
Author:
Ribeiro, Luís Alexandre Ferreira
Language:
Inglés
Repository:
73
Subject:
Investimento estrangeiro
/
Futebol
/
Performance
/
Estrutura de capital
/
Inglaterra
/
Foreign Investment
/
Sports
/
Ownership Structure
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club
Author:
Oliveira, Diogo Matos dos Santos de Magalhães
Language:
Inglés
Repository:
73
Subject:
Sports sponsorship congruence
/
Sponsorship awareness
/
Purchase intentions
/
Consumer attitude
/
Patrocínios no desporto
/
Consumidor de espetáculos desportivos
/
Intenções de compra
/
Congruência de valores
/
Marketing desportivo
/
Futebol
/
Patrocínio
/
Fã
/
Comportamento do consumidor
/
Preferência do consumidor
/
Atitude
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Complex networks analysis in team sports performance: multilevel hypernetworks approach to soccer matches
Author:
Ramos, João Paulo Duarte
Language:
Inglés
Repository:
73
Subject:
Complex systems
/
Social networks analysis
/
Multilevel hypernetworks approach
/
Performance analysis
/
Team sports
/
Soccer
/
Sistemas complexos
/
Análise social de redes
/
Abordagem de híperredes multinível
/
Análise do desempenho desportivo
/
Equipas desportivas
/
Futebol
/
Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Acceder
Title:
Portuguese football: managing to compete
Author:
Simão, Luis Filipe Teixeira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sports management
/
Club
/
Competition
/
Premier League
/
Gestão
/
Indústria
/
Futebol
/
Competitividade
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M29
/
Z29
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
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