Refine your Search
Author
Subject
- Futebol (8)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (5)
- Comportamento do consumidor (3)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
- Football (2)
- Marketing desportivo (2)
- Patrocínio (2)
- Performance (2)
- Preferência do consumidor (2)
Your search
1-8 from 8 results
(0.011 seconds)
-
Title: Consumer brand relationships: the determinants of brand loyalty in the context of football clubsAuthor: Silva, Nuno Sérgio Vinhas daLanguage: InglésRepository: 73
-
Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival clubLanguage: InglésRepository: 73Subject: Sports sponsorship congruence / Sponsorship awareness / Purchase intentions / Consumer attitude / Patrocínios no desporto / Consumidor de espetáculos desportivos / Intenções de compra / Congruência de valores / Marketing desportivo / Futebol / Patrocínio / Fã / Comportamento do consumidor / Preferência do consumidor / Atitude / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Sustainable sucess in football: from clubs dynamic capabilities to sustained competitive advantageAuthor: Sismeiro, Francisco QuintelaLanguage: InglésRepository: 73Subject: Competitive advantage / Dynamic capabilities / Sporting performance / Sustainability / Gestão de empresas / Futebol / Clube desportivo / Sustentabilidade / Vantagem competitiva / Performance / Europa / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M1 / Z2 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
-
Title: Complex networks analysis in team sports performance: multilevel hypernetworks approach to soccer matchesAuthor: Ramos, João Paulo DuarteLanguage: InglésRepository: 73Subject: Complex systems / Social networks analysis / Multilevel hypernetworks approach / Performance analysis / Team sports / Soccer / Sistemas complexos / Análise social de redes / Abordagem de híperredes multinível / Análise do desempenho desportivo / Equipas desportivas / Futebol / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
« Previous
1
Next »
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723