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Silva, Nuno Sérgio Vinhas da (1)

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Subject: Futebol Year: 2017 Year: 2019 Document Type: Tesis Language: Inglés

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Title: Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
Author: Silva, Nuno Sérgio Vinhas da
Language: Inglés
Repository: 73
Subject: Service dominant logic / Bibliometric studies / Consumer brand relationships / Brand loyalty / Emotional attachment / Gestão da marca / Comportamento do consumidor / Preferência do consumidor / Emoção / Bibliometria / Futebol / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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