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Repository
73
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Author
Martins, Filipa Oliveira
(1)
Silva, Nuno Sérgio Vinhas da
(1)
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Subject
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Futebol
(2)
Bibliometria
(1)
Bibliometric studies
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Consumer brand relationships
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Subject:
Futebol
Year:
2017
Year:
2019
Document Type:
Tesis
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Title:
Red Pass, então?
Author:
Martins, Filipa Oliveira
Language:
Portugués
Repository:
73
Subject:
Sport Lisboa e Benfica
/
Marketing desportivo
/
Futebol
/
Sócio
/
Motivação do consumidor
/
Comportamento do consumidor
/
Sports marketing
/
Season tickets
/
Football
/
Members
/
Fans
/
Motivations
/
Red Pass
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
Author:
Silva, Nuno Sérgio Vinhas da
Language:
Inglés
Repository:
73
Subject:
Service dominant logic
/
Bibliometric studies
/
Consumer brand relationships
/
Brand loyalty
/
Emotional attachment
/
Gestão da marca
/
Comportamento do consumidor
/
Preferência do consumidor
/
Emoção
/
Bibliometria
/
Futebol
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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