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Repository

73 (2)

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Author

Martins, Filipa Oliveira (1)
Silva, Nuno Sérgio Vinhas da (1)

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Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Futebol (2)
Bibliometria (1)
Bibliometric studies (1)
Brand loyalty (1)
Consumer brand relationships (1)
Emotional attachment (1)
Emoção (1)
Fans (1)

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2017 (2)
2018 (2)
2019 (2)

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Tesis (2)

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Portugués (1)

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Subject: Futebol Year: 2017 Year: 2019 Document Type: Tesis

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Title: Red Pass, então?
Author: Martins, Filipa Oliveira
Language: Portugués
Repository: 73
Subject: Sport Lisboa e Benfica / Marketing desportivo / Futebol / Sócio / Motivação do consumidor / Comportamento do consumidor / Sports marketing / Season tickets / Football / Members / Fans / Motivations / Red Pass / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L83 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
Author: Silva, Nuno Sérgio Vinhas da
Language: Inglés
Repository: 73
Subject: Service dominant logic / Bibliometric studies / Consumer brand relationships / Brand loyalty / Emotional attachment / Gestão da marca / Comportamento do consumidor / Preferência do consumidor / Emoção / Bibliometria / Futebol / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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