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Subject:
Futebol
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73
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Inglés
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2017
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Title:
Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
Author:
Silva, Nuno Sérgio Vinhas da
Language:
Inglés
Repository:
73
Subject:
Service dominant logic
/
Bibliometric studies
/
Consumer brand relationships
/
Brand loyalty
/
Emotional attachment
/
Gestão da marca
/
Comportamento do consumidor
/
Preferência do consumidor
/
Emoção
/
Bibliometria
/
Futebol
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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