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Title: How to use social media to promote portuguese soccer club benfica: social media communication plan season 2013/2014Language: InglésRepository: 73Subject: Marketing desportivo / Social media / Futebol / Sport Lisboa e Benfica / Sports marketing / Soccer
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Foreign investment as a catalyst for performance: a research applied to professional footballAuthor: Ribeiro, Luís Alexandre FerreiraLanguage: InglésRepository: 73
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Title: Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival clubLanguage: InglésRepository: 73Subject: Sports sponsorship congruence / Sponsorship awareness / Purchase intentions / Consumer attitude / Patrocínios no desporto / Consumidor de espetáculos desportivos / Intenções de compra / Congruência de valores / Marketing desportivo / Futebol / Patrocínio / Fã / Comportamento do consumidor / Preferência do consumidor / Atitude / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Sustainable sucess in football: from clubs dynamic capabilities to sustained competitive advantageAuthor: Sismeiro, Francisco QuintelaLanguage: InglésRepository: 73Subject: Competitive advantage / Dynamic capabilities / Sporting performance / Sustainability / Gestão de empresas / Futebol / Clube desportivo / Sustentabilidade / Vantagem competitiva / Performance / Europa / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M1 / Z2 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Complex networks analysis in team sports performance: multilevel hypernetworks approach to soccer matchesAuthor: Ramos, João Paulo DuarteLanguage: InglésRepository: 73Subject: Complex systems / Social networks analysis / Multilevel hypernetworks approach / Performance analysis / Team sports / Soccer / Sistemas complexos / Análise social de redes / Abordagem de híperredes multinível / Análise do desempenho desportivo / Equipas desportivas / Futebol / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
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Title: A pratical approach launching an app and consequent business potential assessmentAuthor: Duarte, João Emanuel GonçalvesLanguage: InglésRepository: 73
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Title: Football sponsorshipsAuthor: Schoop, Frederik BastianLanguage: InglésRepository: 73Subject: Sponsorship in sports / Football clubs / Motives for sponsorship agreements / Evaluation and measurement of sponsorships / Fans' influence on sponsorships / Marketing desportivo / Futebol / Clube desportivo / Motivação / Patrocínio / Público / Dinamarca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP gamesLanguage: InglésRepository: 73Subject: Sports marketing / Football / Marketing plan / Marketing-mix / Marketing desportivo / Futebol / Plano de marketing,
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