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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The cultural interaction between Indochina and France, in terms of intercultural managementAuthor: Montiel, Laura JeanneLanguage: InglésRepository: 73
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Title: Employer branding of Infotel: a close collaboration between marketing and human resourcesAuthor: Mayet, Camille Anne-SophieLanguage: InglésRepository: 73Subject: Employer branding / Recruitment / Human resources / HR marketing / Information technology services company / Marketing / Tecnologia da informação / Empresa de serviços / Recursos humanos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M15 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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