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Repository
73
(2)
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Author
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Simão, Luis Filipe Teixeira
(1)
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Subject
Football
(2)
Futebol
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Portugal
(2)
Club
(1)
Clubes portugueses de futebol
(1)
Competition
(1)
Competitividade
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Comportamento do consumidor
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Consumer behavior
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2020
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Subject:
Football
Year:
2020
Language:
Inglés
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Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Portuguese football: managing to compete
Author:
Simão, Luis Filipe Teixeira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sports management
/
Club
/
Competition
/
Premier League
/
Gestão
/
Indústria
/
Futebol
/
Competitividade
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M29
/
Z29
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
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