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73 (2)

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Author

Caetano, Gonçalo Miguel Ribeiro de Sá Pereira (1)
Côrte-Real, João Maria Telles Moniz (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Football (2)
Futebol (2)
Betting markets (1)
Clubes portugueses de futebol (1)
Comportamento do consumidor (1)
Consumer behavior (1)
Estratégias de marketing (1)
Forecasting (1)
Intenção de compra (1)

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2019 (2)
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Subject: Football Subject: Futebol Repository: 73 Language: Inglés Year: 2019

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Title: The effect of football sponsorship in fans purchase intention: an application to beer products
Author: Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language: Inglés
Repository: 73
Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Forecasting football outcomes to invest in betting markets
Author: Côrte-Real, João Maria Telles Moniz
Language: Inglés
Repository: 73
Subject: Betting markets / Football / Forecasting / Sports betting / Marketing desportivo / Futebol / Mercados / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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