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Title: A digital marketing strategy in a fintech start-up: AdvicefrontAuthor: Santos, Rita Isabel Lança dosLanguage: InglésRepository: 73Subject: Marketing / Integrated marketing communication / Start-up / Fintech / Plano de marketing / Marketing mix / Marketing digital / Estratégias de comunicação / Trabalho de projeto / Startup / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M13 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Transforming banking relationship management: an in-depth analysis of the determining factors for balanced bank-firm negotiationsLanguage: InglésRepository: 73Subject: Financial services / Fintech / Innovation / Basel accord / Gestão internacional / Gestão bancária / Sistema financeiro / Serviços financeiros / Inovação / Acordo de Basileia / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / G28 / O00 / G Financial economics / O Economic development, innovation, technological change, and growth
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