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73
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Pinto, Luísa Maria dos Santos Jorge Teixeira
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Brand fan pages
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Comportamento do consumidor
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Consumer engagement
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
Fidelidade à Marca
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Marca
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2017
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2020
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Portugués
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Title:
Exploring the role of Portuguese brands' actions on social media on consumer engagement
Author:
Pinto, Luísa Maria dos Santos Jorge Teixeira
Language:
Portugués
Repository:
73
Subject:
Firm-generated content
/
Consumer engagement
/
Social media
/
Brand fan pages
/
Estratégias de marketing
/
Comportamento do consumidor
/
Marketing eletrónico
/
Rede social
/
Marca
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M300
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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