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73 (2)

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Santos, Joana Fonseca dos (1)
Silva, Mariana de Pinho Duarte Ferreira da (1)

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Consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Fashion (2)
Marketing (2)
Moda (2)
Blogs (1)
Brand love (1)
Comunidade virtual (1)
Consumer (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)

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Subject: Fashion Subject: Consumidor Subject: Marketing Repository: 73

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1-2 from 2 results (0.09 seconds)

Title: New influencers: a influência dos bloggers de moda na decisão de compra do consumidor
Author: Silva, Mariana de Pinho Duarte Ferreira da
Language: Portugués
Repository: 73
Subject: Moda / Processo de decisão / Consumidor / Marketing / Blogs / Consumer / New influencers / Fashion / Purchase decision process / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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