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Title: Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchaseAuthor: Loureiro, S. M. C. / Breazeale, M.Language: InglésRepository: 73
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Title: The new luxury is not gold, it is green: communicating sustainability within the luxury market: the case of the brazilian luxury fashion brand OsklenLanguage: InglésRepository: 73Subject: Responsabilidade social das empresas / Sustentabilidade ambiental / Moda / Indústria de produtos de luxo / Estudo de casos / Sustainability / Corporate Social Responsibility / Fashion / Luxury market / Sustentabilidade / Responsabilidade social corporativa / Mercado de luxo / Domínio/Área Científica::Ciências Sociais
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Title: Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the sameAuthor: Delgado, Cláudia PereiraLanguage: InglésRepository: 73
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Title: Online marketing communication: netnography into different types of fashion brandsAuthor: Serra, Jessica MariaLanguage: InglésRepository: 73Subject: Moda / Rede social / Marketing eletrónico / Análise de dados / Internet / Fashion / Online communication / Instagram / Netnography / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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