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Subject: Fandom Document Type: Artículo Language: Inglés

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Title: Tribal marketing in sports
Author: Dionísio, J. / Leal, M. / Silva, R.
Language: Inglés
Repository: 73
Subject: Fandom / Tribalism / Sports marketing / Post-modernism

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Title: Are Yelp's tips helpful in building influential consumers?
Author: Guerreiro, J. / Moro, S.
Language: Inglés
Repository: 73
Subject: eWOM / Online reviews / Fandom / Text mining / Support vector machine / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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