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Duarte, Vítor Manuel Henriques dos Santos (1)

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Subject: Familiarity Subject: Advocacy Language: Inglés Year: 2017 Year: 2018

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Title: The positive impact of product range optimization in the private label of a multinational retail company
Author: Duarte, Vítor Manuel Henriques dos Santos
Language: Inglés
Repository: 73
Subject: Retail / Private label brands / Relationship marketing / Advocacy / Attachment / Credibility / Image / Familiarity / Marketing relacional / Venda a retalho / Imagem de marca / Valor da marca / Otimização / Ferramentas estratégicas / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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