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2014
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Title:
Using social networks sites in the purchasing decision process
Author:
Miranda, F.
/
Rubio, S.
/
Chamorro, A.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Facebook
/
Networks externalities
/
Perceived usefulness
/
Purchasing decision process
/
Social influence
/
Technology acceptance model
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