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73
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Chamorro, A.
(1)
Loureiro, S. M. C.
(1)
Mateus, I.
(1)
Miranda, F.
(1)
Pereira, H.
(1)
Rubio, S.
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Salgueiro, M. F.
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Facebook
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Networks externalities
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Online Consumer Behaviour
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Subject:
Facebook
Year:
2014
Document Type:
Artículo
Language:
Inglés
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Title:
Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author:
Pereira, H.
/
Salgueiro, M. F.
/
Mateus, I.
Language:
Inglés
Repository:
73
Subject:
Brand
/
Facebook
/
Online Consumer Behaviour
/
Social Networks
Acceder
Title:
Using social networks sites in the purchasing decision process
Author:
Miranda, F.
/
Rubio, S.
/
Chamorro, A.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Facebook
/
Networks externalities
/
Perceived usefulness
/
Purchasing decision process
/
Social influence
/
Technology acceptance model
Acceder
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