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Repository
73
(3)
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Author
Caetano, Ana Rita Amaral
(1)
Costa, Mariana Pires do Rosário
(1)
Teixeira, António José dos Santos
(1)
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Subject
Facebook
(3)
Marketing
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Algoritmo
(1)
Brand attitude
(1)
Comportamento do consumidor
(1)
Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
(1)
Hospitality
(1)
Indústria das telecomunicações
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Indústria hoteleira
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2017
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2018
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Subject:
Facebook
Subject:
Marketing
Language:
Inglés
Year:
2017
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Title:
The impact of online negative word-of-mouth on customers in the telecommunication industry
Author:
Costa, Mariana Pires do Rosário
Language:
Inglés
Repository:
73
Subject:
Social media
/
Word-of-mouth
/
Negative word-of-mouth
/
Brand attitude
/
Perceived brand quality
/
Re-patronage Intention
/
Indústria das telecomunicações
/
Facebook
/
Qualidade dos serviços
/
Marketing
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Sentiment analysis in retail: the case of Parfois facebook page
Author:
Teixeira, António José dos Santos
Language:
Inglés
Repository:
73
Subject:
Sentiment analysis
/
Social Media
/
Facebook
/
Retail
/
Marketing
/
Rede social
/
Venda a retalho
/
Comportamento do consumidor
/
Algoritmo
/
Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Acceder
Title:
Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels
Author:
Caetano, Ana Rita Amaral
Language:
Inglés
Repository:
73
Subject:
Hospitality
/
Luxury hotels industry
/
User-generated content
/
Facebook
/
Indústria hoteleira
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
Z33
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
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