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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Social networking as a marketing tool: study of participation in cultural events promoted by FacebookAuthor: Rebelo, Márcia / Alturas, BráulioLanguage: InglésRepository: 73Subject: Social networks / Cultural events / Facebook / Marketing
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Title: The impact of online negative word-of-mouth on customers in the telecommunication industryAuthor: Costa, Mariana Pires do RosárioLanguage: InglésRepository: 73Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: The impact of social media in brand buildingAuthor: Vala, Bernardo VarelaLanguage: InglésRepository: 73Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor
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Title: Business plan for FC Media ExperienceAuthor: Simões, Fausto de CarvalhoLanguage: InglésRepository: 73Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: In the eye of the (fire) storm: better safe or sorry?Author: Neves, Hélder AntónioLanguage: InglésRepository: 73Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsAuthor: Caetano, Ana Rita AmaralLanguage: InglésRepository: 73Subject: Hospitality / Luxury hotels industry / User-generated content / Facebook / Indústria hoteleira / Marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / Z33 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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