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Subject: Facebook Language: Inglés Year: 2015 Repository: 73

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Title: Using social networks sites in the purchasing decision process
Author: Miranda, F. / Rubio, S. / Chamorro, A. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Facebook / Networks externalities / Perceived usefulness / Purchasing decision process / Social influence / Technology acceptance model

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Title: The impact of social media in brand building
Author: Vala, Bernardo Varela
Language: Inglés
Repository: 73
Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor

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Title: Facebook como herramienta de comunicación y venta: un análisis desde la oferta y la demanda
Author: Miranda, F. / Rubio, S. / Chamorro, A. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Facebook / Redes Sociales / Proceso de decisión de compra / Gestión de marcas / Imagen / Social Networks / Buying Process / Brand management / Image

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