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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Lisbon Emoji and Emoticon Database (LEED): norms for emoji and emoticons in seven evaluative dimensionsAuthor: Rodrigues, D. / Prada, M. / Gaspar, R. / Garrido, M. V. / Lopes, D.Language: InglésRepository: 73Subject: Aesthetic appeal / Android / Arousal / Concreteness / Emoji / Emoticons / Facebook / Familiarity / ICTs / iOS / LEED / Meaning analysis / Meaningfulness / Normative ratings / Valence / Visual complexity / Domínio/Área Científica::Ciências Sociais::Psicologia
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Title: The impact of online negative word-of-mouth on consumers in the sports shoes industryLanguage: InglésRepository: 73Subject: Word-of-mouth / Negative word-of-mouth / Electronic word-of-mouth / Social media / Gestão de empresas / Marketing relacional / Rede social / Facebook / Indústria do calçado / Marca comercial / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Facebook satisfaction and its impacts on fundraising: a case study at a Portuguese non-profit organizationAuthor: Laureano, R. M. S. / Fernandes, A. L. / Hassamo, S. / Alturas, B.Language: InglésRepository: 73Subject: NGO / Facebook / Word-of-mouth / Donations / Fundraising / Leigos para o Desenvolvimento / Non-profit organizations
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Title: The impact of online negative word-of-mouth on customers in the telecommunication industryAuthor: Costa, Mariana Pires do RosárioLanguage: InglésRepository: 73Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pagesAuthor: Pinto, L. / Loureiro, S. M. C. / Rita, P. / Sarmento, E. M.Language: InglésRepository: 73Subject: Online relationships / Websites / Facebook / Instagram / Social media
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Title: Data extraction and preparation to perform a sentiment analysis using open source tools: the example of a Facebook fashion brand pageAuthor: Teixeira, A. / Laureano, R.M. S.Language: InglésRepository: 73Subject: Sentiment analysis / Social media / Facebook / Data extraction / Open source
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Title: Active engagement in the facebook brand pages of luxury hotelsAuthor: Lopes, Inês Maria SantosLanguage: InglésRepository: 73Subject: Gestão / Turismo / Rede social / Facebook / Marketing eletrónico / Comportamento do consumidor / User-generated content / Social Media / Consumer engagement / Self-congruity / Perceived advantages / Passive users / Active users / Cocreation / Privacy concerns / Personality traits / Social pressure / Hotel brand page / Five-star hotels / Cocriação / Redes sociais / Interesse / Congruência / Humanização / Vantagens percecionadas / Utilizadores ativos / Utilizadores passivos / Questões de privacidade / Traços pessoais / Pressão social / Páginas de hotéis cinco estrelas / Domínio/Área Científica::Ciências Sociais
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Title: Business plan for FC Media ExperienceAuthor: Simões, Fausto de CarvalhoLanguage: InglésRepository: 73Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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